Austin Bonsell
Case Studies
The Before
Austin Bonsell and three of his friends started DUX Waterfowl three years ago. DUX Waterfowl creates apparel that’s geared towards duck hunters in their early twenties to mid-thirties. As avid duck hunters in that age range themselves, they saw the hoodies and t-shirts that were out there and how expensive they were in other shops.
Wanting to provide better quality and at an affordable price, DUX Waterfowl was born. They decided to make clothes that looked fashionable and were targeted for the next generation of duck hunters.
When DUX Waterfowl came to work with Embodied Marketing they had run very few ads before and really wanted to have a successful winter season. Knowing paid ads were a key to that success, they decided to hire Embodied Marketing.
We came in starting with their Black Friday & Cyber Monday Special, one of their busiest times of year both because of their industry (duck hunting) and the promotion itself.
The Details
Dux Waterfowl was a new account in November - excited to launch a Black Friday & Cyber Monday (BF/CM) promotion for their Dux Shirt of the Month Subscription!
Previously, Dux Waterfowl was running ads through a personal ad account. Embodied Marketing helped set them up with a new Business Manager account and ad account before building ads.
The promotion actually began a week before Black Friday (we noticed a large number of sales started much earlier this year). The days leading up to Black Friday and Cyber Monday, the Dux Shirt of the Month Subscription out-performed our projections. Working with a new Business Manager, the pixel had not had much time to season and we were very excited over these results.
Sales AD
Sales AD
The Results
Total Ad Spend: $12,259.47
Total Sales: 1,352
Cost per purchase: $9.07
Total Revenue: $64,682.39*
ROI: 427%
This was a 73% increase in sales from last year to this year.
Takeaways:
Test Ads Before The Launch
Even though we did not have as much time as usual, we tested sales ads before Black Friday and Cyber Monday. This way we knew the top ads to use for the holidays.
Before launching a major campaign, always make sure to test your ads beforehand.
Account Optimization Take Time
FB Ad accounts need time to collect data on what type of users to target. Plan for this and understand that with each campaign your ad accounts will have more information on which type of users engage with your ads. Use this data to keep improving.
Due to time constraints, our account was not able to collect as much data before the launch as we normally prefer. However, because Austin knew his audience well, we were able to nail the messaging and still reach our goals.
Work With Us
Dux Waterfowl saw a 427% ROI on their Black Friday/Cyber Monday campaign with us. Despite a brand-new ad account and unseasoned pixel, their Shirt of the Month Subscription far outperformed projections.
If you're ready to scale your business like Austin, we’re ready to help.
Let the powerhouse team behind Austin’s success go to work on your marketing.
Work With Us
Dux Waterfowl saw a 427% ROI on their Black Friday/Cyber Monday campaign with us. Despite a brand-new ad account and unseasoned pixel, their Shirt of the Month Subscription far outperformed projections.
If you're ready to scale your business like Austin, we’re ready to help.
Let the powerhouse team behind Austin’s success go to work on your marketing.
