Brett Allen
Case Studies
Introduction From Emily
I'm excited to introduce Brett, the founder of Marketing32, a highly respected client in the dental industry.
Brett's expertise lies in providing marketing solutions tailored specifically for dentists, helping them grow their practices and attract more patients. Since August 2022, we've had the privilege of working closely with Brett and witnessing the remarkable progress his business has made.
Marketing32 offers a comprehensive range of services, including search engine optimization (SEO), Google Ads management, and more, all aimed at helping dentists effectively market their practices and achieve their growth goals.
Like many businesses, Brett's company experienced a summer slowdown. However, leveraging our process and strategic approach, we developed a warm traffic promotion that created a surge of calls and sales for Brett during this period. Our partnership with Brett spans almost a year, during which we have successfully doubled his monthly revenue through our targeted ad campaigns.
Every day, we focus on building an engaged audience and generating high-quality leads for Brett, enabling him to capitalize on these opportunities and drive sustained growth. This is a the perfect picture of how marketing plays a crucial role in the broader business landscape, taking its impact beyond the immediate results of a strategy or campaign.
We firmly believe in implementing a well-rounded marketing strategy that takes into account the existing funnel performance and results, while also planning periodic promotions, live launches, or cash infusions to drive business growth. This approach ensures a comprehensive and sustainable growth trajectory for all businesses, including Brett's Marketing32.
We are proud to be part of Brett's journey and support his vision of helping dentists thrive through effective marketing strategies.
The Strategy:
We implemented an Open House promotion strategy for Brett. This strategy was chosen to leverage his warm leads and engage in an open dialogue with them, ultimately leading them to book a call.
To implement this strategy, we assisted Brett in setting up a Zoom meeting where he hosted a Q&A style webinar. We strategized with him on how to target his warm leads, including posting in his Facebook group and crafting promotional emails to his existing list. Additionally, we set up face-to-camera and testimonial ads to generate new leads.
The main objective of this strategy was to provide a platform for Brett to interact directly with his warm leads, answer their questions, and guide them towards booking a call to discuss his marketing services for dentists.
Within the funnel, Brett's product/service is his marketing agency for dentists, priced at $2500 per month. The primary focus was on driving leads to book a call and explore the potential partnership with Brett's agency.
Throughout the implementation, our team successfully utilized the warm audience we had been cultivating for months. By retargeting these leads in a fresh and engaging manner, we facilitated a dynamic interaction where the audience could meet Brett, ask live questions, and gain deeper insights into his services.
The Results:
As a result of our implemented strategy, we have witnessed significant improvements and achieved incredible outcomes for our client over the last year.
Throughout the week of June 16th to June 22nd, we strategically allocated an ad spend of $1,004.98 to drive targeted traffic. Our efforts were met with massive success as we achieved a great link clickthrough rate (CTR) of 3.94%, showcasing a total of 2,789 link clicks. The cost per link click was exceptionally low, averaging at just $0.36, highlighting the proven effectiveness of our ad targeting and messaging approach.
One of the key objectives of our strategy was to drive registrations for Brett's Open House webinar through Zoom. We accomplished this goal with 45 registrants, comprising a mix of organic and paid leads. The cost per registrant came out to $22 for a $2,500 offer.
Our strategy resulted in a significant boost in sales. Although we are awaiting confirmation on the exact number of sales, the revenue generated from a single sale is $2,500 for the first month. This increase in monthly revenue since our collaboration is a testament to the effectiveness of our marketing strategies and the value we have brought to Brett's business.
We have attached screenshots of the top-performing ads, highlighting their compelling messaging and visual elements. These ads played a pivotal role in capturing the attention of our target audience and driving them towards taking action.
These results are just a portion of what we’ve achieved for Brett with our comprehensive strategy. We are excited to continue working together to see incredible growth for Marketing32.
The Impact
The impact of our partnership with Brett has been incredible, with massive improvements and winning outcomes for his business.
Since partnering with Embodied Marketing, Brett has experienced remarkable growth, doubling his business in a relatively short period of time. Our tailored marketing strategies and targeted ad campaigns have played a pivotal role in driving his accelerated business growth.
One of the key advantages of our partnership has been relieving Brett of the time-consuming weight and stress of managing his own ads and marketing strategies. By trusting these responsibilities to our team, Brett reclaimed valuable time he can now dedicate to serving his clients and focusing on business expansion. This shift has allowed him to prioritize delivering exceptional results and providing high-quality services, knowing that his marketing efforts are in capable hands.
In addition to handling ads and marketing strategies, we have also provided support in developing video and content ideas.
By collaborating closely with Brett, we eased the pressure of constantly coming up with fresh and engaging content. This support has freed up his creative energy and enabled him to focus on other critical aspects of his business while consistently delivering valuable and engaging content to his audience.
Overall, our partnership with Brett and Marketing32 has had a game-changing impact.
Through our comprehensive marketing strategies, we have not only doubled Brett's business revenue but also empowered him to regain control of his time and unlock new levels of productivity.
By leveraging our expertise and support, Brett has been able to scale his business while ensuring a seamless and exceptional experience for his clients.
Top Performing Ads
Highest Link CTR:
Highest Link CTR(2):
Highest Volume:
Lowest CPC:
Ad Spend: $1,004.98
Link CTR: 3.94%
Link Clicks: 2,789
Cost Per Link Click: $0.36
Registrants (Via Zoom): 45 (organic + paid were mixed)
Cost Per Registrant: $22
Sales: 1 (as of launch day)
Sale Revenue: $2,500 First Month Revenue Per Purchase
Work With Us
By leveraging our expertise and support, Brett has been able to scale his business while ensuring a seamless and exceptional experience for his clients.
If you’re ready to do the same, we’d love to support you.
Let the powerhouse team behind Brett’s success go to work on your business.
Work With Us
By leveraging our expertise and support, Brett has been able to scale his business while ensuring a seamless and exceptional experience for his clients.
If you’re ready to do the same, we’d love to support you.
Let the powerhouse team behind Brett’s success go to work on your business.
