Tessa Agrey
Case Studies
Introduction from Emily
This month, it’s our immense pleasure to showcase Tessa Agrey, a noteworthy client who started working with us last August. Tessa resides in the world of E-commerce, selling hydroponic indoor garden towers that were engineered from scratch by her business partner, Ryan. This is a vertical growing system designed for cultivating plants in a soilless environment, helping their clients grow fresh food from the comfort of their homes all year round.
When Tessa and Ryan came to us, their biggest concern was that the product was too high-ticket (at $1,097ea) to experience consistent sales without offering a discount or running promotions. Yet, within the month of January, our team’s strategy pulled in 15 sales resulting in over $16,000 in revenue.
Our biggest win was that we achieved a steady flow of consistent sales, and actually had to scale back the LIVE launch that we had planned because Tessa and Ryan ran out of inventory. That is pretty much the best problem to have in Ecomm!
Tessa and Ryan’s experience is proof that people are willing to pay high-ticket for quality products that make a genuine impact. It all comes down to aligning their product with the right audience and relaying the value in a way that connects, inspires, and ultimately converts.
The Strategy:
For January specifically, we leaned into our 30-day blitz testing method with the goal of getting results fast and learning what works for Tessa and Ryan’s audience. With blitz testing, we want to test many different things extremely quickly to get as much data and as many results for the account as possible in a month's time frame while we implement the longer-term strategy.
With an ad spend budget of a little over $2,800, we implemented five different blitz campaigns.
New Audience Lightning Round. This is when we test new audiences every 48 hours and then terminate the ad if we don’t see at least 2 initiated checkouts, or ideally a sale.
Warm Audience Targeting. More strategically beyond the lighting round, we want to send direct, targeted ads to specific audiences that we identified through Tessa’s data.
Specific ads targeting people who viewed the sales page but didn't add to the cart
Ads targeting people who viewed the add to cart page but didn't add to cart
Ads targeting people who added to their cart/initiated checkout but didn't purchase
Breakdowns to see which age range, gender, country, city, time of day has the best ROAS, etc, and make specific ad sets/creatives for these factors
Live Launch. Tessa hadn’t run a live campaign in over a year, so we invited them to test an ‘infomercial’ style live event of their product. Their live event focused on the basics of hydroponics and how their product solves a lot of common problems. A live event is a great way to re-engage leads and convince people on the fence to purchase.
Testing at Rapid Fire with an ASO Campaign. An ad set optimization (ASO) campaign sets the budget at the ad set level and forces the budget to test new audiences/creatives within a campaign. This allowed us to test all different ad sets equally in the campaign which was important as we constantly put the budget behind new tests.
In addition to the blitz-testing, we chose a combination of short-term and long-term strategies so that we could build a sturdy foundation that would sustain their growth over time but also reflects immediate results on the front end. When building out this strategy our team focused on direct-to-sale to secure the buyers who were already hot and lead gen to raise the temperature for those who were new to the hydroponic indoor garden tower concept but aligned with their values and would benefit from the results.
The Results:
The strategies we implemented for Tessa took place over 31 days with our team executing components of both the long-term and short-term strategy and blitz-testing ads every 48 hours. The results were exceptional - overall revenue generated this month was $16,455 as a result of 15 sales coming in weekly through the ad campaigns we conducted.
Tessa experienced a 5.73x return on ad spend and our strategy proved to be successful. Her goal of achieving consistent, high-ticket sales was achieved and we have a solid strategy for continuous growth moving forward.
Tessa experienced a 5.73x return on ad spend and our strategy proved to be successful. Her goal of achieving consistent, high-ticket sales was achieved and we have a solid strategy for continuous growth moving forward.
The Impact:
Transformative Impact
The success of Tessa’s ad strategy resulted in a significant impact on not only her business and sales but also on her clientele. Our ability to communicate the value of the hydroponic indoor garden tower helped those consumers find a product that helped them sustainably grow their own produce from the comfort of their homes. Bringing healthier food options to their household and increasing their access to quality fare.
Tessa and Ryan are pleased with their ROAs and are excited to increase their weekly sales as the long-term strategy formulates and bears fruit.
Tessa is an absolute rock star and it’s an honor to contribute to the success of her company while she helps families bring healthy food options to their table. As a mother, I can’t imagine a more impactful mission than that.
Top Performing Ads:
Best Performing Ad for the Eden Tower
Best Performing Ad for the Eden Tower
Work With Us
Tessa hit 5.73x ROAS with consistent high-ticket sales — and we’re just getting started.
If you're ready to scale your business like Tessa, we’re ready to help.
Let the powerhouse team behind Tessa’s success go to work on your marketing.
Work With Us
Tessa hit 5.73x ROAS with consistent high-ticket sales — and we’re just getting started.
If you're ready to scale your business like Tessa, we’re ready to help.
Let the powerhouse team behind Tessa’s success go to work on your marketing.
