Vanessa Levin
Case Studies
The Before
Vanessa's passion for creating digital content to help others lead her to Embodied Marketing virtual doorstep. After having some initial organic success, she wanted to grow her business and impact at a faster rate.
With zero experience in paid traffic or marketing strategy she realized that she
would need her own teacher in order to be successful.
Her burning desire is to help educators recapture the joy they once felt when
they first began teaching, and to reclaim a life outside of the classroom. She
creates tools which allow teachers to be more effective and creative with their
students.
Embodied Marketing has worked with Vanessa for over two years and we have
helped her expand all of her promotions. It's been a blast!
In this campaign Vanessa wanted to increase her product sales and reach. Keep reading to see how you can do this for your own business.
Get your pencils and keyboard out because..... school's in session!
The Details
Whenever developing an ads strategy, you need to define what success is for each individual campaign. Make sure to do this before launching the ads!
We worked with Vanessa to determine a sales goal for this campaign. After this, we looked at the average amount of purchases that Vanessa's targeted leads had made in the past. Using this we were able to figure out how many leads she would need to reach the sales goal.
The Strategy
One of the key elements was to broaden Vanessa's audiences. Originally she had focused only on teachers. We added in targeting anyone running a curriculum for children such as daycare center owners and school administrators.
Our team strategized the best audiences that we could begin testing out to target this new niche, our creative director met with Vanessa to talk through the specific messaging we would use to reach this new audience and we began engagement campaigns to build her visibility in this audience and industry so she could gain visibility.
To have the success that we did it was crucial that we specifically looked at messaging to make sure we had a solid strategy for how we were going to talk to this new group of people. Keeping in mind that they would have different pain points, problems or interests than the current audience we were targeting but the solution we had for them was still the same. It was just how we positioned that solution.
We then prioritized engagement campaigns to begin to build trust with that audience. This means we started promoting content that had value and really showcased Vanessa's brand credibility and experience so we could capture the attention of this audience who may not have heard of her before.
Sales AD
Sales AD
The Results
Total Ad Spend: $12,259.47
Cost Per Purchase: $1.35
Total Ad Spent: $1,528
Total Revenue Generated: $13,354
ROI: 874%
Takeaways:
The Importance Of Brand Awareness/Visibility
Step 2 in The Embodied Marketing Process focuses on building your brand awareness and visibility. In other words, building trust with your audience so that you have people who know, like and trust your brand and are more likely to become buyers. This entire campaign proved once again why this is an important piece for everyone to have in their strategy.
We used this step in The Embodied Marketing Process to run value based, content ads to Vanessa's audience and create a very interested and engaged audience for retargeting and it resulted in a great cost per purchase and overall ROl on this campaign.
Retargeting Ads Specific To People's Interest
When you have an offer such as a membership site that isn't open all the time, you might think people know about it and they know when you're opening it but this was proof that until Vanessa got very strategic with her marketing and created a plan to reach as many people in her audience as possible, people didn't necessarily know the offer was available.
Our goal in all of our messaging and strategy was to get her audience excited about the opening of the doors and then push joining when the doors were open. We wanted everyone to know that Teaching Tribe was available, and that the offer was only for a short amount of time.
Social Proof
When you have an offer such as a membership site that isn't open all the time, you might think people know about it and they know when you're opening it but this was proof that until Vanessa got very strategic with her marketing and created a plan to reach as many people in her audience as possible, people didn't necessarily know the offer was available.
Our goal in all of our messaging and strategy was to get her audience excited about the opening of the doors and then push joining when the doors were open. We wanted everyone to know that Teaching Tribe was available, and that the offer was only for a short amount of time.
Work With Us
If you're ready to scale your business like Vanessa, we’re ready to help.
Let the powerhouse team behind Vanessa’s success go to work on your marketing.
Work With Us
If you're ready to scale your business like Vanessa, we’re ready to help.
Let the powerhouse team behind Vanessa’s success go to work on your marketing.
